Well, any marketing and advertising professional worth his salt can come up with this list, even a layman with some common sense can tell you this! This is just one more of those shallow marketing gimmicks and I wonder how easy it is to make money out of these cash-rich companies who do not think before spending on such obviously overrated tools!
- Thus reads one of the comments that accompanied the revelation of CelebTrack, Percept Talent Management & Hansa Research's new tool to track Celebrities.
The report goes on to say, the tool measures the celebrity power score (CPS) across five parameters -- media presence, popularity (what proportion of people like the celebrity), image attributes (whether the celebrity is charming, quick witted, stylish, classy, funny and so on), power of persuasion ( how the celebrity image attribute will help the brand) and overexposure.
Methinks the lady is right. Take a bow Anujai Saxena! The report is here :
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