Thursday, 16 April 2009

Lipstick sales indicate Economic Scenario

I am sure most people have heard of the Big Mac Index. The Economist magazine attempts
to light-heartedly show the economic scenario of a country from the purchasing power parity
perspective of the price of a Big Mac in each country.

 
 Have now come across another interesting trend from an Economics point of view. 
Presenting the Lipstick Indicator. Estee Lauder Chairperson Leonard Lauder coined 
the word Lipstick Index after the 9-11 depression. 
The Newyork Times notes Lipstick sales to have upped by 40%.
Even in the Indian Market, Lipstick sales are up growing at 20%.
  
(Image courtesy - The trendspotting Blog) 
 
 (Image courtesy - thisismoney.co.uk)
There are other things like Booze and  Skirt Length theories also, read more here.
So the next time you visit the mall with your girlfriend or wife,
buy her a Lipstick, at least!

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