Ambient Media - The street is your billboard!

The streets have always been a favourite Advertising medium, what with all the Billboards shouting for commuter attention, then came the lamps, the mid-street kiosks, the bus/tram shelters, the sandwich men, the street art, the street side installations, et al.

If done well, (read: giving credence to the intelligence of the commuter), it is definitely seen and remembered, like this one done by Calcium Sandoz or this one done by Onida washing machines.

Found a bunch of zebra crossings used as Ad medium on this posterous link, some seen earlier, some new, some not so hot, but loved the collection on the whole. Take a look.