what else but ZooZoos

No. This is not the post I was wanting to write for a long time. (That was about effectiveness of the communication- about how even if the communication is superhit, the product might not move; Airtel VAS ads versus the Vodafone Ads).

The ZooZoos have pervaded everything. Fantastic 360 effort, must say! The ET/TOI masthead captures, the being in the IPL crowd thingy, the Brand Equity story about them and the no-relation-yet-there kinda presence. The umpteen ads on TV, a pre-launch on facebook everyday, et al. They are all over. In fact, somebody who works for hanung toys, called me to ask if I could get them a 'soft toy' deal done. Are you listening guys?

Everybody and their Uncle and their nephews (2.65lac of them only on facebook) have now been discussing zoozoos; it's funny when a communication/ad piece suddenly gets mainstream attention, when people send pics of their making over the mail, when mature individuals take what kind of zoozoo you are kinda quizzes on facebook, you know they are onto something.

When that happens, I think, suddenly, the responsibility of the creators go up. They ought to, IMHO, start feeding the social media public more and more about the creation, the stories, the origins, the inspirations, the barriers they overcame. Remember the yin-yang theory in terms of branding. Today's customer is more evolved, enough to know that nobody is perfect, including brands. They would love a brand more if they came out in the open and said 'we are trying something, we might have some short comings, give us an opportunity, sample us'. Gmail has been in beta for about 5 years now!

In the context of this, I came across today, something via twitter and promptly took a stance on the same. I realised later, with help from my friend @manuscrypts that it wasn't practically all that important. It wasn't. But, you know what, when one is seeking information, due to your superlative efforts, you should feed them the info.


Like a prof. had once said in PR class, back in the Univ : "your brand would form an image anyway, it helps if you've shaped it right"








(for more on the post I am mentioning- go here :
ZooZoos - Inspiration or Imitation?

Yet, nothing succeeds like success right? The zoozoos have gone on to bag the Ad Age's best viral campaign of the week. Go get 'em guys!