They have made the barrels that hold the Glenfiddich scotch into an integral part of their communication.
The brief, as posted on their blog, was to show the vast lengths of time it takes to produce a bottle of the product. The tag line for Glenfiddich incidentally is that 'every year counts'. They have used parts of the barrels itself - the charred staves, the metal hoops, etc. Read more here
Some of the work reproduced from their site here.
Their blog also lists some of their early ideas and the brief, which is rather nice.
Anyone else wants to give it a shot?
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